UNDERSTAND THE PERSON.
Recognise the motivations, expectations and decision patterns behind the luxury purchase.
LUXURY ACADEMY · SINCE 2012
UNDERSTANDING
LUXURY CONSUMERS.
We help luxury businesses understand clients, build stronger relationships and sell to high-net-worth consumers, using behavioural psychology and behavioural science.
DISCOVER OUR APPROACHWHAT SETS US APART
LUXURY IS A HUMAN
BEHAVIOUR BUSINESS.
The product may be exceptional, but the psychology behind it is human. Since 2012, we’ve helped luxury professionals understand the perceptions, decisions and behaviours that shape luxury relationships. Our work goes beyond conventional customer-service and sales training. It gives your team a more useful understanding of why clients think, trust and buy as they do, and how to apply that insight in real commercial situations.
OUR ORIGIN STORY
WHY LUXURY
ACADEMY EXISTS.
Watch the story behind Luxury Academy and the thinking that continues to shape our work with luxury brands around the world.
EXPLORE OUR THINKING ON YOUTUBECONFIDENTIALITY AND DISCRETION
TRUSTED BY LUXURY
BUSINESSES GLOBALLY.
We are privileged to work with globally recognised luxury brands, private clients and public figures. Much of that work is protected by strict non-disclosure agreements, so we do not publish client names, references or case studies. The same discretion applies before, during and after every engagement.
EXPERIENCE ACROSS FOUR CONTINENTS
ONE CLIENT.
MANY CONTEXTS.
Our work spans luxury goods, financial services, property, private aviation, travel and the wider world of private clients.
01FASHION & RETAIL
02JEWELLERY & WATCHES
03AUTOMOTIVE
04BEAUTY & FRAGRANCE
05WINES & SPIRITS
06YACHTING & CRUISING
07PRIVATE AVIATION
08TRAVEL & HOSPITALITY
09BANKING & FINANCE
10PROPERTY & AUCTIONS
11FAMILY OFFICES
12PRIVATE CLIENTS
13MEMBERS’ CLUBS
14CONCIERGE SERVICES
HOW WE THINK
BEHAVIOURAL SCIENCE.
APPLIED.
BUILD THE RELATIONSHIP.
Create trust and connection through behaviour that feels perceptive, credible and human.
INFLUENCE THE DECISION.
Apply behavioural insight to conversations that help clients decide and improve commercial performance.
PRIVATE CLIENT SERVICES
FOR HIGH-PROFILE ROLES.
We work selectively and one-to-one with senior executives, public figures, politicians and private clients.
MEDIA AND PRESS
Prepare for interviews, live appearances and difficult questions with composure and control.
PUBLIC SPEAKING
Develop presence, clarity and authority for the stage, camera, panels and senior-level presentations.
BUSINESS ETIQUETTE
Navigate international business settings with an informed understanding of cultural expectations.
PROTOCOL AND BEHAVIOUR
Prepare for state, royal and formal social occasions where judgement and discretion matter.
WORK WITH LUXURY ACADEMY