LUXURY ACADEMYLONDON · WORLDWIDE
ENQUIRE

A MODULAR APPROACH

DESIGN YOUR
PROGRAMME.

Choose the depth. We’ll help you identify the behavioural capabilities that will make the greatest difference.

BEGIN WITH THE FORMAT
A refined boardroom prepared for a private discussionBUILT AROUND
YOUR REALITY

CHOOSE THE DEPTH

ONE PURPOSE.
THREE WAYS TO EXPLORE IT.

Each format is assembled around a clear objective, not filled with disconnected topics.

01

HALF-DAY

3-4 modules

A focused intervention around one clear behavioural or commercial priority.

02

ONE DAY

6-7 modules

A connected learning journey with time to explore, practise and apply.

03

TWO DAYS

12 modules

A comprehensive programme for deeper capability and lasting behavioural change.

THE MODULE PORTFOLIO

07 CAPABILITY AREAS

BUILD A PROGRAMME
WITH A CLEAR PURPOSE.

Explore the areas below. The final combination is selected with you, shaped by your clients, teams and commercial priorities.

01UNDERSTAND LUXURY CONSUMERSSee the person behind the wealth.

Explore the motivations, expectations and social dynamics that shape how affluent clients think and choose.

  1. 01The Psychology of Luxury Consumers
  2. 02Understanding the HNW Mindset
  3. 03Buyer Profiles of Luxury Consumers
  4. 04Four Categories of Wealth
  5. 05Socioeconomic Profiles of Luxury Consumers
  6. 06Understanding Social Hierarchies
  7. 07Expectations of HNW Clients
02READ BEHAVIOUR AND NEEDSNotice what is not being said.

Develop the observational intelligence to recognise intent, uncertainty, preferences and unspoken needs.

  1. 01Reading Clients’ Non-Verbal Cues
  2. 02Observation Skills
  3. 03Determining Client Desires
  4. 04Reading Facial Expressions
  5. 05Fundamentals of Reading Body Language
  6. 06Cultural Non-Verbal Communication
  7. 07Rapid Profiling
03BUILD TRUST AND CONNECTIONCreate confidence before asking for commitment.

Understand the subtle behaviours that build credibility, rapport and emotionally intelligent relationships.

  1. 01The Likeability Factor
  2. 02The Psychology of Empathy
  3. 03The Role of Culture in Rapport
  4. 04Emotional Intelligence in Luxury Sales
  5. 05Diplomacy and Tact with Clients
  6. 06Trust Techniques
  7. 07Rapport Building
  8. 08Nurturing the Relationship
  9. 09Engaging Effectively with HNW Clients
04COMMUNICATE AND INFLUENCEGuide decisions without pressure.

Apply behavioural science to language, emotional connection and the considered use of influence.

  1. 01The Psychology of Language
  2. 02The Language of Luxury
  3. 03Language Patterns of the Luxury Consumer
  4. 04The Art of Small Talk
  5. 05Confidence and Gravitas with HNW Clients
  6. 06Listening Skills
  7. 07Communication Frameworks
  8. 08How to Influence HNW Clients
  9. 09The Power of Subtle Influence
  10. 10Emotional Triggers in Luxury Consumers
  11. 11Leveraging Exclusivity and Scarcity
05SHAPE VALUE AND CHOICEMake value easier to understand and act upon.

Use the psychology of pricing, framing and recommendation to support commercially confident decisions.

  1. 01Selling on Value, Not Price
  2. 02Presenting Price with Confidence
  3. 03Overcoming the Price Objection
  4. 04Price-Quality Bias in Luxury Sales
  5. 05Anchoring in Luxury Sales
  6. 06The Decoy Effect in Luxury Sales
  7. 07Overcoming Hesitations
  8. 08Suggesting Premium Options
  9. 09Suggestive Selling Techniques
06CREATE LOYALTY AND DISTINCTIONTurn moments into lasting relationships.

Design personal, memorable experiences that strengthen loyalty while protecting trust when situations become difficult.

  1. 01The Power of Personalisation
  2. 02Anticipating Unspoken Needs
  3. 03Handcrafting Experiences
  4. 04Personalised vs Bespoke
  5. 05Designing Luxury Experiences
  6. 06Crafting a Memorable First Impression
  7. 07Creating Wow Moments
  8. 08Delighting Unexpectedly
  9. 09Turning First-Time Clients into Lifelong Clients
  10. 10Building Relationships
  11. 11Dealing with Upset HNW Clients
  12. 12Professional Etiquette and Behaviour
  13. 13Written Communication
  14. 14Presentation and Personal Image
07LEAD HIGH-PERFORMING TEAMSShape the behaviour that shapes the brand.

Build the leadership, performance and communication capabilities required to lead confidently in luxury environments.

  1. 01Leadership in Luxury
  2. 02Managing Performance
  3. 03Public Speaking

HOW YOUR PROGRAMME TAKES SHAPE

DESIGNED WITH PURPOSE.

01

DIAGNOSE

We clarify the commercial objective, audience and behaviours that need to change.

02

DESIGN

We select complementary modules and adapt the psychology to your market and clientele.

03

APPLY

Real scenarios, language and practice turn insight into behaviour your team can use.

START WITH THE OUTCOME

TELL US WHAT NEEDS
TO CHANGE.

You don’t need to arrive with a finished module list. We’ll help you build the right programme.

DESIGN YOUR PROGRAMME VIEW TRAINING FEES